Shhh! No one is listening to you. Here’s why.

Monday, April 23, 2012 Leave a comment Go to comments


Shhh!...

(Image: Robert D. Brooks / Abe Novy)

“Why aren’t they listening,” you ask? Because what you are saying has no substance, no meaning, no purpose. They just don’t get it! So where did you go wrong? What can you do to generate a message they can believe in? How do you create content or a message they want to hear? Will they even remember what you said? And how do you get them to take action on it? Generating a Message with Purpose First your message must have purpose. Are you talking just to fill time or is what you have to say really going to be of importance to your audience? Be sure to consider your audience and determine if what you are about to discuss with them is really going to matter. Once you have done this it is easy to know the direction of your next steps.

“To talk or not to talk – be sure to ask the question!”

Getting their Attention Once you have decided that your message is important enough to move forward with; how do you do it? How do you get your audience to listen? Start with something to get their attention. A riveting statement, a perplexing question, an amazing fact, a brief story; anything that will turn their head and bend their ear in your direction, just make it relevant and make it something you can circle back to in the end. Developing your Message Know your audience and keep your message in context. Now that you have their attention; will they understand? Tailor your message to the level of your audience. If you are talking to a group of children, then make it simple and easy to comprehend. If you are speaking with a group of specialists, use their language and terms they familiar with. So what is your message? What is it you want to say? What do you want them to gain from your message? Think about these points. Include content pertinent to the idea you are trying to convey. Create an outline formatted to help you step your audience through the message in a logical process. Point A leads to point B which leads to point C and so on. Now you have your message laid out; is it clear and easy to understand? Take a second look, take some time away and come back to it with a fresh mind and maybe even do a dry run with a peer asking them to give you some critical feedback. What’s your back-up plan? Always have Plan B in your back pocket. Get down to the brass tacks. If you had to cut your 30 minute presentation down to 10 minutes or less, what would you say? You know your speech, you know the message you want to convey and you know the key points you need to drive home with your audience. So if the unforseen happens and now you only have 10 minutes to get your message across be sure to hit on those key points. If you are compelling with the key points, your audience will come back to you for more. Delivering your Message Ok, you have your message ready to go. How do you get them to believe in your message? How do you get them to remember? First, you MUST exude confidence! If you don’t believe in what you are saying, why should they? Look at them in the eyes when you talk to them it builds trust with the audience and will reinforce your believability. When you talk, use clear and concise sentences; speak clearly and avoid being monotone. Keep them engaged. Whether you are delivering a speech or giving a sales pitch you can keep your audience engaged by asking questions and taking time for dramatic pauses. Ask them to visualize what you are saying, it helps with recall. Use repetition, the more you repeat it, the more likely they are to remember it. Use repetition; the more you repeat it, the more likely they are to remember it. Be passionate about the message. Deliver your vision, make it their vision, get them on board and compel them to act. When you are finished, ask yourself: Do they agree with it? Is it something they will put into action?

I get it, I agree with it, I think I can do it, I’m willing to try it.” – Jeffrey Gitomer

Circle Back Bring it full circle. You started out with something to get their attention. A riveting statement, a perplexing question, an amazing fact or a brief story; now it’s time to get back to that statement or question. This will bring relevance to that statement which got them to listen in the first place. It will help them to understand your opening statement really does relate back to the end result. Bottomline: Prepare. Be confident, clear and compelling.

What are some of your secrets to delivering a message successfully?
Bookmark and Share
Business Plan Marketing Plan
About these ads
  1. Friday, December 21, 2012 at 9:18 PM

    By Any Chance, do you have further posts just like this particular
    1 termed, Shhh! No one is listening to you. Heres why.
    “Life as a Remote User”? We desire to read even more regarding it.

    Thanks for your time.

    • Sunday, December 23, 2012 at 10:04 AM

      Yes, I just posted in the comments some additional tips from Harvard Businesss Review. Also, if you review the Topics on the right-hand side of the page and click on Clear Communication it will take you to several related articles. Thanks for reading!

  2. Sunday, December 23, 2012 at 9:49 AM

    Additional tips from Harvard Business Review…

    December 21, 2012

    START PERSUADING YOUR AUDIENCE BEFORE THE PRESENTATION

    Your presentation doesn’t start when you enter the room; it starts the moment you’ve committed to speak. If you take advantage of opportunities to reinforce your message before you take the stage, you’re much more likely to change people’s thinking and behavior. Explain to your audience ahead of time how they will benefit from your talk. If you’re presenting to colleagues, you might e-mail them a summary of your message and a rough list of points you plan to cover, for example, or send a meeting request with a detailed agenda. If you’re going to speak to people from outside your organization — conference attendees, for instance—post your biography and talking points online and provide links to any pre-reading material.

    Today’s Management Tip was adapted from the HBR Guide to Persuasive Presentations.

    Link: http://hbr.org/product/hbr-guide-to-persuasive-presentations/an/11150-PDF-ENG?cm_mmc=email-_-newsletter-_-management_tip-_-tip122112&referral=00203&utm_source=newsletter_management_tip&utm_medium=email&utm_campaign=tip122112

  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: